Will the Royal Family’s brand popularity wane following Queen Elizabeth II’s passing?

Queen Elizabeth II’s death not only marks the loss of the U.K. and Canada’s constitutional head, but the figurehead and brand ambassador of the monarchy itself.

The Royal Family’s brand value was ranked fourth globally in 2017, behind only Google, Apple and Amazon.

The financial juggernaut that is the Royal Family enterprise, known as “The Firm,” is a pillar of U.K. tourism, goodwill and trade, services and merchandise.

Nostalgia spending is likely to drive a short-term bump in revenue for a beloved queen. But will the brand suffer following her passing?

Anne Gaviola has more.

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