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Discover why your burger always comes with fries or why the kooko seller also offers koose! It’s all about cross-selling, the strategy of offering related or complementary products to customers or prospects.
Don’t confuse this with upselling, where you’d offer a more expensive item, like an iPhone 13 instead of an iPhone 12. On the other hand, cross-selling is like offering a phone case with the iPhone 12; it perfectly complements the main product.
Join Dr Maxwell Ampong on ‘Entrepreneur In You’ for more insights! Catch the train on Mondays & Thursdays at 8:00 PM on JoyNews Prime & DStv Channel 421 and on Thursdays at 1:00 PM on Joy99.7FM. Supported by GCB Bank PLC.
#CrossSelling #BusinessTips #EntrepreneurInYou #JoyNews #JoyFM #Entrepreneurship
Don’t confuse this with upselling, where you’d offer a more expensive item, like an iPhone 13 instead of an iPhone 12. On the other hand, cross-selling is like offering a phone case with the iPhone 12; it perfectly complements the main product.
Join Dr Maxwell Ampong on ‘Entrepreneur In You’ for more insights! Catch the train on Mondays & Thursdays at 8:00 PM on JoyNews Prime & DStv Channel 421 and on Thursdays at 1:00 PM on Joy99.7FM. Supported by GCB Bank PLC.
#CrossSelling #BusinessTips #EntrepreneurInYou #JoyNews #JoyFM #Entrepreneurship
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- Africa
- Tags
- Cross Selling, Ghana Economic News, Ghana International News
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