Published
The Price Sensitivity Meter or The Van Westendorp Pricing Model reveals what price works best for you.
Ask a sizeable number of your target market the following questions on your product or service:
1. What price is expensive?
2. What price is cheap?
3. What price is too cheap?
4. What price is too expensive?
Plot the answers on a graph and at the intersections of the four lines will be answers that most of us find out after we go to market with a less-than-optimum pricing structure.
By popular demand, today’s episode comes in the local dialect of Twi ????
Dr Maxwell Ampong explains more on 'Entrepreneur In You' ???? Mondays & Thursdays on the JoyNews Prime & DStv Channel 421 at 8:00 PM, on the Joy Business Report Thursdays at 1:00 PM on Joy99.7FM, and also on our social media channels.
Ask a sizeable number of your target market the following questions on your product or service:
1. What price is expensive?
2. What price is cheap?
3. What price is too cheap?
4. What price is too expensive?
Plot the answers on a graph and at the intersections of the four lines will be answers that most of us find out after we go to market with a less-than-optimum pricing structure.
By popular demand, today’s episode comes in the local dialect of Twi ????
Dr Maxwell Ampong explains more on 'Entrepreneur In You' ???? Mondays & Thursdays on the JoyNews Prime & DStv Channel 421 at 8:00 PM, on the Joy Business Report Thursdays at 1:00 PM on Joy99.7FM, and also on our social media channels.
- Category
- Africa
- Tags
- Ghana Economic News, Ghana International News, Business
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