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Customers are great for business. But at what cost? Dr. Maxwell Ampong discusses the relevance of the Customer Acquisition Cost (CAC) and why it’s important.
The CAC is a great indicator of how effectively a business is acquiring new customers. It is calculated by dividing the total costs associated with acquisition by the total number of new customers acquired in a given period.
Dr. Maxwell Ampong emphasises that the sweet spot for sustainable enterprise and entrepreneurship is to have a healthy acquisition of new customers without sacrificing the quality of your goods or services.
The CAC is a great indicator of how effectively a business is acquiring new customers. It is calculated by dividing the total costs associated with acquisition by the total number of new customers acquired in a given period.
Dr. Maxwell Ampong emphasises that the sweet spot for sustainable enterprise and entrepreneurship is to have a healthy acquisition of new customers without sacrificing the quality of your goods or services.
- Category
- Africa
- Tags
- Dr.Maxwell Ampong, Customer Acquisition Cost (CAC), Entrepreneur in you
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