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Why Primark Is Thriving While Retailers Like Forever 21 Are Closing | WSJ The Economics Of

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Primark is increasing its revenue by encouraging customers to shop in retail stores as the e-commerce industry booms. Fast fashion companies like Forever 21 have relied on online shopping to help grow, but Primark is taking a different route for expansion.

WSJ explains how Primark has gained a foothold in the U.S. fashion industry by pushing customers to shop in-store.

0:00 Primark stores
0:57 No online shopping
2:55 Click and collect
4:26 Pricing strategy
5:09 U.S. expansion

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

#Primark #Fashion #WSJ
Category
Television
Tags
primark, economics of, wsj
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