With 60 million customers daily, more than 40,000 locations in over 100 countries and 1.9 million employees McDonald’s is one of the world’s largest restaurant chains. And it is about to get even bigger. The fast food giant said it plans to open 1,900 new restaurants in 2023. Almost half of those locations will be in China. McDonald’s got its start in China in the early 90’s. Today, the chain has more than 4,500 restaurants in mainland China and Hong Kong with considerable room for growth. But it has faced headwinds along the way including lockdowns due to Covid-19, food safety issues and competition from rivals whose menus may be more suited to the Chinese palate. China is McDonald’s second largest market by store count behind the U.S. So how did the Illinois-based burger joint find success in a country known for its love of pork.
Chapters:
0:00 — Introduction
01:52 — Entering China
04:23 — Selling the brand
07:59 — Expansion
Produced by: Shawn Baldwin
Edited by: Darren Geeter
Graphics: Mallory Brangan
Supervising Producer: Jeniece Pettitt
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
#CNBC
Why McDonald’s Is Thriving In China
Chapters:
0:00 — Introduction
01:52 — Entering China
04:23 — Selling the brand
07:59 — Expansion
Produced by: Shawn Baldwin
Edited by: Darren Geeter
Graphics: Mallory Brangan
Supervising Producer: Jeniece Pettitt
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
#CNBC
Why McDonald’s Is Thriving In China
- Category
- Tech
- Tags
- CNBC, CNBC original, business
Sign in or sign up to post comments.
Be the first to comment