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Iconic Hollywood sign celebrates 100th anniversary as LA’s “biggest star”

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The Hollywood marquee has turned 100 years old, and a special lighting ceremony was held in Los Angeles, Calif., on Friday at the iconic sign to commemorate the milestone.

Hollywood Sign Trust Chairman Jeff Zarrinnam hosted an event giving fans a glimpse of how the sign looked when it was first illuminated on Dec. 8, 1923, with two 10-foot replica light fixtures adorned with vintage bulbs.

The sign was first erected with lettering that read ‘Hollywoodland’ to promote a new housing development, with an intended run of only 18 months. But the sign has since endured the test of time.

According to the Trust, over the decades the sign has become an economic force, contributing to Los Angeles’ $34.5 billion dollar a year tourist industry.

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Category
U.S. & Canada
Tags
global news, hollywood, Hollywood
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