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How Starbucks Operates Like a Bank While Serving Coffee | WSJ

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Starbucks, a $124.4 billion company, trails only McDonald’s as the largest restaurant chain by market capitalization. In this video, WSJ’s Heather Haddon explains how Starbucks used technology to garner its loyal customer base and why mobile orders are shifting the chain’s business priorities. Photo: Stanislav Kogiku/Zuma Press

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Category
Television
Tags
starbucks, starbucks rewards, starbucks strategy
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