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How Porsche Went From Selling Sports Cars To SUVs

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Porsche, a once independent firm devoted entirely to sports cars, has become a brand within the massive Volkswagen Group, and it is viewed as a kind of jewel in that portfolio. Volkswagen has other luxury brands that range from high-end to exotic such as Lamborghini, Bugatti, and Bentley. Porsche is responsible for about 25 percent of VW’s passenger car profits. As Porsche built its legacy around gasoline-burning engines, how can it continue to succeed and set sport car standards in the electric age?

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How Porsche Went From Selling Sports Cars To SUVs
Category
Tech
Tags
CNBC, business, news
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