Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars

Among many car fans, the 1990s are considered the golden age of Japanese sports cars with standouts including the Toyota Supra, Acura NSX, Mazda R-X7, Nissan 300ZX, Mitsubishi 3000GT, and Mazda Miata. In the current auto market, buyer tastes have shifted toward sport utility vehicles and trucks and automakers are trimming their lineups of sedans and sports cars. But Japanese automakers such as Toyota, Honda, and Nissan continue to bet on sports cars, and some big names, such as the Toyota Supra and the Acura NSX have returned to the US.

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Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars