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“Squid Game” dalgona treat sees huge boost in sales for South Korean vendor

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A South Korean sweet featured as one of the lethal challenges in the Netflix hit TV series "Squid Game" has become a global craze, boosting business for the candy seller who provided the confection for the show.

The show has become a viral hit by depicting childhood games with deadly consequences. One of the challenges has the cash-strapped contestants on the show carving out the symbol etched into a sugar candy called dalgona without cracking the whole piece or risk being shot by masked enforcers.

Dalgona is typically sold with a variety of shapes but "Squid Game" featured four: a triangle, circle, star and an umbrella.

An Yong-hui, 37, has been making dalgona for the past eight years in a university district in the capital Seoul.

He now sells over 500 dalgonas a day from less than 200 before the show's premiere.

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Category
U.S. & Canada
Tags
global news, squid game, dalgona
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