Shell and Exxon are running a marketing campaign that utilizes poopular TikTok influencers. Cenk Uygur, Yasmin Khan and Rayyvana discuss on The Young Turks. https://shoptyt.com/collections/justice-is-coming
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Read more HERE: https://jalopnik.com/big-oil-tiktok-young-people-greenwashing-1850749247
"Big Oil is trying to woo young people via TikTok and Instagram in an effort to change the public’s perception of their role in climate change. Oil companies such as Shell and Exxon are apparently trying to start ’em young with marketing campaigns disguised as innocuous posts on social media platforms, according to the Washington Post.
Shell enlisted the help of a TikTok user — also known as an influencer (ew) — who calls herself “our Filipino grandma” to boast about the company’s fuel rewards program, and talk up the convenience of the discounts in order to portray the oil giant in a positive light."
***
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230818__TB04SoldOutInfluencers
Watch TYT LIVE on weekdays 6-8 pm ET. http://youtube.com/theyoungturks/live
Read more HERE: https://jalopnik.com/big-oil-tiktok-young-people-greenwashing-1850749247
"Big Oil is trying to woo young people via TikTok and Instagram in an effort to change the public’s perception of their role in climate change. Oil companies such as Shell and Exxon are apparently trying to start ’em young with marketing campaigns disguised as innocuous posts on social media platforms, according to the Washington Post.
Shell enlisted the help of a TikTok user — also known as an influencer (ew) — who calls herself “our Filipino grandma” to boast about the company’s fuel rewards program, and talk up the convenience of the discounts in order to portray the oil giant in a positive light."
***
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230818__TB04SoldOutInfluencers
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