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Super Bowl Sparks a Twitter Ad 'Fire Sale' to Keep Advertisers | Tech News Briefing | WSJ

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Since Elon Musk took over Twitter, the platform has struggled to retain advertisers. But the company is hoping to score points with steep discounts on ads during Super Bowl weekend.

WSJ digital advertising reporter Patience Haggin joins host Zoe Thomas to explain why the big game might be Twitter’s best shot for a touchdown with advertisers.

Photo: Constanza Hevia/Agence France-Presse/Getty Images

Tech News Briefing
WSJ’s tech podcast featuring breaking news, scoops and tips on tech innovations and policy debates, plus exclusive interviews with movers and shakers in the industry.

#Twitter #SuperBowl #WSJ
Category
Television
Tags
twitter, ads, super bowl
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