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Number Fever: The Pepsi Contest That Became Deadly

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In the 1990s, a Pepsi marketing stunt promised soda drinkers in the Philippines a chance at getting rich. But an error in the campaign led thousands of people to think they had won—triggering rioting, lawsuits and even deaths.

For more about the Pepsi prize fiasco, read Jeff Maysh's full story in Bloomberg Businessweek: https://www.bloomberg.com/news/features/2020-08-04/the-inside-story-of-pepsi-s-philippines-bottle-contest-fiasco

#Storylines #BloombergBusinessweek #Pepsi
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Category
Business
Tags
News, bloomberg, pepsi
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