NDTV-Habba's Campaign Aims To Support Artisans During Festive Season

The pandemic and subsequent lockdowns has caused havoc in the lives of rural artisans and weavers. With barely any orders and massive stockpiles of inventory, their livelihoods have come to a standstill. NDTV has joined hands with Habba, a non-profit organization in India, for the Handmade Dil Se initiative, an attempt to bring back the demand for handmade items in India and revive the livelihoods of artisans and weavers. In this attempt, Alok Pandey and Rajesh Gupta visited the premises of the Sangraha Karigar Atelier, a Lucknow based organisation to find artisans hard at work, and full of hope despite the pandemic.

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