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Montreal officials see red after century-old home turned into colourful billboard

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A duplex on Atateken street in Montreal stands out from the pack with its dramatic colour combinations of highlighter green, rosé pink and mustard yellow.

The bright colours painted on the century-old home are from an adverting campaign that is turning heads — and earning the condemnation of city officials.

The home, now looking like a lifesize doll house, is getting a lot of attention and that is the point. The property has been temporarily transformed into a billboard for Koodo mobile, a subsidiary of telecommunications firm Telus.

While prompting smiles by passersby, the project is not getting any love from city officials, who have denounced the commercial act.

Global's Brayden Jagger Haines reports.

For more info, please go to https://globalnews.ca/news/10603813/montreal-century-old-building-painted-marketing/

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#GlobalNews #Montreal #Canada
Category
U.S. & Canada
Tags
global news, koodo, Koodo
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