Home Depot shared customer data with Meta, Canada's privacy commissioner says

Canada's Privacy Commissioner Philippe Dufresne said Thursday that Home Depot had shared customer data with Meta, Facebook's parent company, without customers' consent.

The revelation came after an investigation by Dufresne's office, which found the company acquired the data when asking customers if they would like a receipt sent to their emails, also called an e-receipt, and then sent encoded email addresses and in-store purchase information to Meta. The information was then used to determine how effective Home Depot's advertisements on Facebook were.

Dufresne said Home Depot had argued they had acquired "implied consent" but his office rejected the claim as privacy statements were not readily available at checkout, nor was it likely customers would search online to in turn provide informed consent. He said as a result of the investigation, Home Depot had stopped sharing data with Meta as of October 2022 and would obtain opt-in consent should they do a similar data-sharing process in the future.

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