GrubHub Leaves NY Restaurants In Disarray After Disastrous Promotion Rollout

Food delivery app GrubHub ran an absolutely disastrous promotion earlier this week, seeking to feed everyone in New York, as well as the surrounding Tri-State area, for free during lunch hours on Tuesdays. Somehow the company didn’t expect to be flooded with orders, overwhelming restaurants, and making the app unusable for many potential customers. Cenk Uygur, Jayar Jackson, and Ben Carollo discuss on The Young Turks. Watch LIVE weekdays 6-8 pm ET. http://youtube.com/theyoungturks/live

Read more HERE:
https://www.theguardian.com/us-news/2022/may/18/this-cant-be-real-grubhub-promotion-turns-new-york-city-restaurants-into-a-war-zone

"What were they thinking?

That’s what customers, restaurants and delivery workers want to know after a surprise promotion by the food delivery platform Grubhub went badly awry – and proved there’s really no such thing as a free lunch.

Grubhub’s plan was ambitious: to feed everyone in New York City and the surrounding Tri-State area for free, during lunch hours on Tuesday. The platform cited a survey it had conducted that found that 69% of working New Yorkers said they had skipped lunch.

But that’s exactly what the stunt ended up doing, after Grubhub’s platform crashed as New Yorkers rushed to place orders. The fiasco left restaurants overwhelmed, delivery workers frustrated, and many customers with empty stomachs.

Christopher Krautler, a spokesperson for Grubhub, said the platform was averaging up to 6,000 orders a minute, which “absolutely blew away all expectations”. Krautler acknowledged that the demand “initially caused a temporary delay in our system and some users experienced an error message with their code, but that was quickly rectified”, adding the platform fulfilled more than 450,000 lunch orders connected to the promotion."

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