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Exposing the scale of gambling advertising during sports broadcasts (Marketplace)

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Experts say limits on gambling advertising are needed after a study revealed sports viewers were exposed to nearly three gambling messages a minute for online betting companies such as FanDuel. CBC’s Marketplace teamed up with researchers to measure the scale of online gambling advertisements in Canada and found that over seven sports broadcasts, viewers were exposed to gambling messages, including commercials, logos and sponsored segments for 20 per cent of the viewing time. Researchers and addiction counsellors call the advertising 'inescapable' and say regulators need to do more to protect children and those vulnerable to addiction.

Read more: https://www.cbc.ca/news/marketplace/sports-betting-gambling-advertisements-1.7086400

Chapters

00:38 - The science of gambling
12:37 - An unprecedented test: Quantifying sports betting advertising in Canada
16:30 - Experts say limits on advertising is needed
19:07 - What the Canadian Gaming Association has to say

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THE BIG GAMBLE

producer
MADELINE MCNAIR

reporter
ASHA TOMLINSON

associate producer
DEXTER McMILLAN

additional field producing
LAUREN SPROULE

editor
SIMON PARUBCHAK

camera
NORM ARNOLD
DAVID MACINTOSH
JOHN LESAVAGE
JONATHAN CASTELL
DAVID IACOLUCCI

audio
IGAL PETEL
MIKE MYRDEN

additional footage
CITYTV
SPORTSNET
TSN
YOUTUBE / CHELSEA FOOTBALL CLUB
INSTAGRAM / 888 CASINO
BET365 / SPORTSNET / CBC
BETMGM / SPORTSNET / CBC
JACKPOT CITY / SPORTSNET / CBC
BETRIVERS / SPORTSNET / CBC
PROLINE / SPORTSNET
FANDUEL / TSN
POINTSBET / SPORTSNET
BETWAY / TSN
BETMGM

art director
DAVID ABRAHAMS

graphic designer
MICHAEL TINNING

media management
ASTORIA LUZZI

social media producers
AMARA MCLAUGHLIN
BRITT PURDY

colour correction
KYLE J. SMITH

sound mix
DANY TREMBLAY

project manager
VICTOR KERR

resource coordinators
MARC CORMIER
DRAGAN MARICIC

news rollout producer
JENNY COWLEY

packaging editor
BENNY KOSHY

packaging producer
LINDA SIBONY

promo producer
GREG SADLER

senior producer
TIFFANY FOXCROFT

executive producer
NELISHA VELLANI

FIRST BROADCAST January 19, 2024
Category
World
Tags
Sports ads, online gambling ads, ontario gambling ads
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