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Can Aston Martin's SUV Save The Legendary Brand?

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Aston Martin is considered Britain’s answer to Ferrari. The automaker is known for cars like the Aston Martin Vantage and DB 11, but the Aston Martin DBX made news as the brand’s first SUV.

However, repeatedly, throughout its long history, the brand has fallen on some tough financial times. When Aston Martin Lagonda went public in 2018, shares cost about $24.60. In May 2020, they had dropped to around 50 cents. With the coronavirus’s economic fallout battering the automotive sector, the legendary name is desperate to turn itself around.

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Can Aston Martin's SUV Save The Legendary Brand?
Category
Tech
Tags
CNBC, business, news
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