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BTS was the first K-pop act to top the U.S. album chart in 2020.
K-pop sensation BTS is a global merchandising and endorsement juggernaut that alone brings $4.2 billion to the South Korean economy. But the business empire faces disruption as its oldest member starts military service and others plan to go solo. Photo: Cover Images/Zuma Press
#WSJ #BTS #Kpop
K-pop sensation BTS is a global merchandising and endorsement juggernaut that alone brings $4.2 billion to the South Korean economy. But the business empire faces disruption as its oldest member starts military service and others plan to go solo. Photo: Cover Images/Zuma Press
#WSJ #BTS #Kpop
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