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Battle of the brands: Sportswear giants bid for World Cup business

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Football fans are waiting to see the world’s best players compete in Qatar.
But off the field, a battle of the brands is also heating up.
Providing the teams' kits is big business, and the designs come under intense scrutiny.
Al Jazeera's @Victoria Gatenby reports from Lusail, Qatar.

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#Qatar #2022FIFAWorldCup #Qatar2022 #QatarWorldCup #QatarWorldCup2022 #brands
Category
World
Tags
Al Jazeera, Al Jazeera English, Battle of the brands
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