Write For Us

April Fools' fail: Volkswagen rebrand joke backfires, sparking criticism

Sponsored Post Vitamin D2 Canada Persia
64 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

ava
Published
Ahead of April Fools' Day, the German automaker Volkswagen announced it was rebranding as "Voltswagen" as it focuses more on electric vehicles. Then it reversed course on the name change, saying it was just a joke, after some called out the 'bad marketing practice.'

Volkswagen’s intentionally fake news release, highly unusual for a major public company, coincides with its efforts to repair its image as it tries to recover from a 2015 scandal in which it cheated on government emissions tests and allowed diesel-powered vehicles to illegally pollute the air.

As Mike Armstrong explains, the prank is generated more criticism than laughter.

For more info, please go to http://www.globalnews.ca
Subscribe to Global News Channel HERE: http://bit.ly/20fcXDc
Like Global News on Facebook HERE: http://bit.ly/255GMJQ
Follow Global News on Twitter HERE: http://bit.ly/1Toz8mt
Follow Global News on Instagram HERE: https://bit.ly/2QZaZIB
#Volkswagen #AprilFools #GlobalNews
Category
U.S. & Canada
Tags
Volkswagen prank, Volkswagen, april fools day
Sign in or sign up to post comments.
Be the first to comment