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Will 'X' mark the spot for Elon Musk and Twitter? | Inside Story

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He bought Twitter for 44 billion dollars so perhaps it shouldn't be unexpected that Elon Musk wants to leave his mark on the social media website.
Musk's takeover has been turbulent with mass-layoffs of staff, concerns over how content is moderated and criticism of changes to the social media platform.
So what's behind this branding transformation?
How will it go down and what's Musk hoping to gain from it?

Presenter: Adrian Finighan

Guests:
James Greenfield, CEO/Co-founder brand agency Koto in London
Elaine Burke, science/technology journalist, host of "For Tech's Sake" podcast in Dublin.
Allyson Stewart-Allen, CEO International Marketing Partners, London.

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Category
World
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Al Jazeera, Al Jazeera English, Elon Musk
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