Why Major Meal Kit Companies Lose 90% of Customers in a Year

172 Views

Thanks! Share it with your friends!

You disliked this video. Thanks for the feedback!

Published Oct 9, 2023

HelloFresh, Home Chef, Blue Apron and other prominent meal kit companies are struggling to retain customers. In 2022, about 90% of customers at the five major meal delivery services canceled their subscriptions by the end of the year.

WSJ examines how these food delivery companies, big and small, are competing to find and keep customers in a saturated market with an uncertain future.

0:00 Rise of meal kit companies
0:38 Get the customer
2:54 Keep the customer
5:10 Profitability
6:11 Differentiate

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

#HelloFresh #MealKit #WSJ

Category: Television
Tags: meal kits, meal kit delivery, hellofresh

Be the first to comment

Sign in

Create your account

Add Video

Why Major Meal Kit Companies Lose 90% of Customers in a Year | WSJ The Economics Of

Up Next