Published
Content helped build Lego into the world’s largest toy maker. Its movies, TV shows and video games take advantage of licensing deals with some of the world’s biggest brands, like Batman and Star Wars, to grow its customer base.
Photo illustration: Ryan Trefes
#Lego #WSJ
Photo illustration: Ryan Trefes
#Lego #WSJ
- Category
- Television
- Tags
- lego, lego business model, economics of lego
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