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What has the World Cup meant for Brand Qatar? | The Listening Post

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Mega events like the World Cup offer nations the opportunity to present themselves on the global stage, but with all the negative press, has the multi-billion dollar investment Qatar has made paid off?

Producer Johanna Hoes reports, from Doha, on the news coverage of the World Cup and what the tournament’s legacy could be for Brand Qatar.

Feature contributors:
Abdullah Al-Arian - Author, ‘Football in the Middle East’
Zahra Babar - Georgetown University in Qatar
Craig LaMay - Northwestern University in Qatar
Sam Cunningham - Chief Football Correspondent, The iPaper

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#Qatar #2022FIFAWorldCup #Qatar2022 #QatarWorldCup #QatarWorldCup2022
Category
World
Tags
Al Jazeera live, Aljazeera, FIFA
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