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The secret to the Inspired Unemployed boys' incredible social media success | 60 Minutes Australia

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Subscribe here: http://9Soci.al/chmP50wA97J Full Episodes: https://9now.app.link/uNP4qBkmN6 | Blokes of Influence (2021)

In the world of social media, a strange phenomenon is occurring. The influence of influencers is waning. It seems the world is nearing its fill of heavily filtered attention-seekers, with their ubiquitous fake lips, subtly trying to sell something. But there’s no need to fear the imminent collapse of Instagram and TikTok. And that’s because of the rise of anti-influencers: people whose sway – and appeal to multinational brands – actually increases the less they care about what others think of them. Leading the way are two proudly ordinary Aussie blokes. Matt Ford and Jack Steele are known online as the Inspired Unemployed, but in reality, they’re very busy making a fortune.

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For forty years, 60 Minutes have been telling Australians the world’s greatest stories. Tales that changed history, our nation and our lives. Reporters Liz Hayes, Tom Steinfort, Tara Brown, Liam Bartlett and Sarah Abo look past the headlines because there is always a bigger picture. Sundays are for 60 Minutes.

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Category
Australia
Tags
60 Minutes, 60 Minutes Australia, Liz Hayes
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