The Girlfriend Effect Is Improving World Morale

The "girlfriend effect" is trending on social media, but why are women advertising their hotter partners on social media? Francesca Fiorentini, Aida Rodriguez and Jayar Jackson discuss on The Young Turks.

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Read more HERE: https://www.nbcnews.com/pop-culture/viral/girlfriend-effect-dating-women-gives-men-glowups-rcna117432

"Hundreds of couples on TikTok are showing off what they describe as the “girlfriend effect” — how men seem to upgrade their fashion sense under the influence of their girlfriends.

But some online are calling out the phenomenon, saying it’s the latest example of people being pushed toward the same “trendy” minimalist aesthetic they feel pressured to tout on their social media pages."

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