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The Consumer Psychology Behind Add-on Fees | WSJ Your Money Briefing

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Research shows that even when consumers know that taxes and fees will be tacked on to a product’s cost at checkout, they’re more likely to pay the bill instead of researching a better price.

WSJ columnist Josh Zumbrun joins host J.R. Whalen to discuss.

0:00 Drip pricing
0:58 Drip pricing vs. tipping
1:35 Consumer response
3:26 StubHub fees
4:42 How to get the lowest prices

Your Money Briefing
WSJ's personal-finance podcast features the news that affects your money and what you do with it, breaking down complicated money questions from spending and saving to investing and taxes.

For more episodes of WSJ's Your Money Briefing: https://link.chtbl.com/WSJYourMoneyBriefing

#Pricing #Consumer #WSJ
Category
Television
Tags
drip pricing, consumer psychology, add-on fees
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