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Consumers are growing savvy to shrinkflation, the practice of downsizing the contents of a product rather than raising prices. So companies are getting creative. WSJ’s Annie Gasparro explains how to spot it in all its forms. Illustration: Adele Morgan
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#Shrinkflation #PriceIndex #WSJ
More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video
On Facebook: https://www.facebook.com/pg/wsj/videos/
On Twitter: https://twitter.com/WSJ
On Snapchat: https://on.wsj.com/2ratjSM
#Shrinkflation #PriceIndex #WSJ
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