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Saudi Arabia's big rebranding project | The Listening Post

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Saudi Arabia’s massive spending on sport is part of Crown Prince Mohammed bin Salman’s strategy to diversify the petrostate’s economy and re-shape its brand.

Contributors:
Abdullah Al-Arian - Author, Football in the Middle East
Gregg Carlstrom - Middle East Correspondent, The Economist
Kristin Diwan - Senior Research Scholar, The Arab Gulf States Institute
Rayhan Uddin - Journalist, Middle East Eye

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Contributors:
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