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From Visa to Chinese e-commerce giant JD.com, around 30 brands are riding on Eileen Gu’s popularity as a U.S.-born athlete competing for China. But her marketability could be a double-edged sword for her sponsors. Photo Composite: Emily Siu
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#EileenGu #Olympics #WSJ
More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video
On Facebook: https://www.facebook.com/pg/wsj/videos/
On Twitter: https://twitter.com/WSJ
On Snapchat: https://on.wsj.com/2ratjSM
#EileenGu #Olympics #WSJ
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