LEGO: How the world's No. 1 toymaker benefits adults, brick by brick

For nearly seven decades, The LEGO Group has brought a smile to the faces of millions of children across the globe with its iconic building blocks. But in the last five years, the beloved LEGO brick has re-captivated the hearts of millions of adults, too.

Though The LEGO Group began marketing specifically for adults in 2019 — after 60 years of catering strictly to children — creating tons of nostalgic, bigger and overall more complex products, the adult appeal goes far beyond that.

As a fan himself, Global’s Adam Wallis was able to unearth some of the mysteries behind the colourful building blocks and how they have been benefiting a more mature demographic in recent years.

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