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Inside Volkswagen’s Multibillion-Dollar Pivot to Become More American | WSJ Pivot

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Volkswagen has come to rely on China for a third of its auto sales, but its market share in the country has been waning as rival carmaker companies like BYD hit the market. As a result, the German automaker is pivoting away from a heavy reliance on China by leaning into American tastes.

The company is investing in new EV models and nostalgic redesigns of models like the iconic VW Bus - calling the new version the ID. Buzz.

WSJ’s William Boston explains VW’s American growth strategy — and its potential pitfalls.

0:00 VW new-look bus
0:31 Nostalgia
2:06 Design for American tastes
5:42 Localize the supply chain

#Volkswagen #EV #WSJ
Category
Television
Tags
volkswagen, vw, volkswagen news
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