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Inside the Secret World of Zara

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Zara is one of the world’s most successful retailers and the biggest company in Spain. It was created by Inditex, which also owns Massimo Dutti and Pull&Bear. But Zara is without question its most valuable brand. Part of why the retailer keeps growing is its distribution and logistics strategy, as well as a quick ability to adapt to trends. But can Zara keep up its momentum, with new competition from Chinese retailers like Shein and Temu and increasing scrutiny over the industry’s massive environmental impact?

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00:00 Introduction
00:48 Zara and fast fashion
01:44 Inditex and the retail landscape
03:04 Unconventional marketing
04:10 Logistics and distribution
05:30 Physical stores
07:25 Competition and the environment

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