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Impact Of Negative Troll Attack On Companies Negligible: Dilip Cherian | Breaking Views

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Founder and Consulting Partner of Perfect Relations, Dilip Cherian says that an advertisement focuses on its target audience, and because the Indian society has a Hindu majority, hence the advertisers use references from the Hindu tradition, in order to connect with its audience. However, when asked about trolls and boycott, Dilip Cherian says that the impact of a boycott or negative publicity, on companies, is negligible.

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