Write For Us

How TikTok Became a ‘Billion-Person Focus Group’ for U.S. Companies | WSJ Tech News Briefing

Sponsored Post Vitamin D2 Canada Persia
77 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

ava
Published
TikTok trends have been impacting businesses, from restaurant menu hacks to beauty product finds and fashion tips. But, going viral on the video-sharing platform can be a double-edged sword for companies.

WSJ reporter Chavie Lieber joins host Julie Chang to discuss how businesses have been responding.

0:00 TikTok influencing business
1:22 Tarte Cosmetics
2:41 Problems for companies
4:08 TikTok’s comments
4:53 Proactive responses

Tech News Briefing
WSJ’s tech podcast featuring breaking news, scoops and tips on tech innovations and policy debates, plus exclusive interviews with movers and shakers in the industry.

For more episodes of WSJ’s Tech News Briefing: https://link.chtbl.com/WSJTechNewsBriefing

#TikTok #Marketing #WSJ
Category
Television
Tags
tiktok, viral tiktok, tiktok for marketing
Sign in or sign up to post comments.
Be the first to comment