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How social media influencers are playing a role in the presidential election

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Influencers on social media are playing a key role in President Biden’s re-election campaign. As young voters eschew traditional advertising, the campaign is using those with loyal online followings as conduits ahead of November. White House Correspondent Laura Barrón-López reports.

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Category
U.S. & Canada
Tags
2024 election, biden tiktok, election influencers
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