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How Ozempic Became the New Viagra

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Each January, weight loss is top of mind for millions of people. These days, there's a new solution for many: Ozempic. The success of the drug and its sibling Wegovy has turned Novo Nordisk into Europe’s biggest company. But Eli Lilly’s newest GLP-1 drug, Zepbound, could take a big bite out of the market. Amid rising obesity rates and increasing demand for weight-loss solutions, valuations for both pharmaceutical giants are soaring.

#weightloss #pharma #business #Ozempic #Wegovy #Zepbound

Learn more: https://www.bloomberg.com/news/features/2024-01-26/zepbound-how-eli-lilly-s-lucky-break-fueled-a-600b-weight-loss-empire?srnd=bigtake

Check out the Big Take podcast: The Pharmaceutical Rivalry Behind the Weight-Loss Drug Boom ???? https://youtu.be/94vPBwwxZcQ 

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