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How Maserati Is Staging A Comeback

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Maserati is an Italian luxury and sports car brand that doesn’t have the recognition that big names like BMW, Mercedes, Porsche, or even Ferrari have. For decades it was owned by Fiat Group, which later became Fiat Chrysler. Maserati gave it a presence in premium and luxury segments. But they've struggled in recent years, with falling sales and concerns among analysts that Fiat Chrysler did not make needed investments to update Maserati’s product lineup. Now that Fiat-Chrysler has merged with France’s Groupe PSA to form Stellantis, there is speculation over which brands in the stable will survive and succeed.

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How Maserati Is Staging A Comeback
Category
Tech
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CNBC, business, news
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