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How Jay Williams Reinvented His Brand After Basketball | The Deal

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In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Jay Williams, the co-founder and CEO of Improbable Media, about how he made a major life pivot after an accident ended his basketball career, how athletes can build their brands and also take advantage of NIL deals.

Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV.

0:00 - 1:37 Intro
1:38 - 4:09 Expansion
4:10 - 5:43 From Asset To Principal
5:44 - 10:15 Becoming A Business Man
10:16 - 13:01 Role models
13:02 - 14:44 Getting Onboarded to Wealth
14:45 - 18:39 Brand Building & Financial Competency
18:40 - 19:32 Becoming a Trusted Advisor
19:33 - 21:52 NIL Better for College Sports?
21:53 - 25:03 Jay’s Vision
25:04 - 29:04 The Big Pivot
29:05 - 33:54 Starting Over
33:55 - 34:41 Everybody’s Had A Crash
34:42 - 36:21 Building
36:22 - 39:59 Reaching out
40:00 - 43:15 Future of Jay Williams Holding Company
43:16 - 44:34 Follow Up
44:35 - 46:17 Rapid Fire
46:18 - 47:02 Outro

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