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How do we prevent AI from creating deepfakes?

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Money Saving Expert Martin Lewis is one of the most trusted people in the country - so it's easy to take his endorsement seriously.

But it also made him an obvious target for AI scammers to replicate his face and voice and create a fake endorsement.

And that's deeply worrying because as deepfake technology becomes more ubiquitous, that kind of impersonation could make us all vulnerable to fraud.
Category
Journals
Tags
artificial intelligence, ai, ai deepfake
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