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How Bruin Capital’s George Pyne Capitalizes on Sports | The Deal

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In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Bruin Capital Founder and CEO George Pyne about how he reinvented institutions like NASCAR and IMG before pivoting to investing. Pyne explains what he looks for in a founder, why the risk-reward ratio is important in deal-making and the opportunities he sees for growth in college sports.

Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV.

01:18 - 04:13 George’s signature deal at NASCAR
04:13 - 07:13 George’s career journey
07:13 - 08:58 George’s three mentors
08:58 - 12:34 Transitioning from NASCAR to IMG
12:34 - 17:16 How George Expanded IMG’s business into college sports
17:16 - 18:45 What George sees in the business of sports
18:45 - 23:27 Why George started Bruin Capital
23:27 - 24:07 What it’s like raising a first fund
24:07 - 25:39 Alex’s transition from athlete to investor
25:39 - 29:40 How Bruin leverages the sports ecosystem
29:40 - 33:11 Bruin’s ideal investment
33:11 - 36:41 Box to Box Films
36:41 - 39:27 How college sports is changing
39:27 - 44:48 George’s network
44:48 - 46:30 Rapid Fire

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