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How #BookTok is giving authors and booksellers a much-needed boost

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The publishing world has a new infusion of enthusiasm and energy, thanks to an online community of book lovers on TikTok. Known as #BookTok, it's not just a place for book recommendations and reviews — it's also helping drive book sales. Geoff Bennett reports on this growing phenomenon.

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Category
U.S. & Canada
Tags
TikTok, barnes & nobles, book sales
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