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How Ben & Jerry’s Activism Helps Scoop Up Customers | WSJ

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Ben & Jerry’s hasn’t shied away from taking a stand on social causes. WSJ’s Annie Gasparro explains how that’s helped the brand remain a leader in the U.S. ice cream market, despite some backlash against its political stances. Illustration: Adele Morgan

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Category
Television
Tags
ben and jerrys, ben & jerry's, ice cream
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