Disney appoints exec to lead metaverse push | DW News

Disney is appointing an executive to head up its metaverse plans. Mike White will be SVP of next generation storytelling and consumer experiences. Almost all big tech companies, including Meta and Microsoft, are pouring billions of dollars into the metaverse.

The metaverse refers to the idea of virtual, interconnected worlds underpinned by virtual reality and blockchain technologies, where people can meet for work and play. Many of the concepts behind this idea have existed for years in the gaming realm, including the idea that people will spend money on digital goods.

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