From Breakingviews: Bob Iger is enlisting Taylor Swift and taking a $1.5 billion stake in Fortnite's owner to fight back cage rattlers. But those moves can't paper over the problems with the core business including traditional TV and streaming services, explains Jennifer Saba.
#bvtv #breakingviews #business #bobiger #taylorswift #fortnite #disney #disneyplus
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#bvtv #breakingviews #business #bobiger #taylorswift #fortnite #disney #disneyplus
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