If you've been swayed by a celebrity talking about a brand or service, the Advertising Standards Council of India has news for you. Draft guidelines issued by the council suggest that all influencers and celebrities will now have to declare if they are being paid to promote a product. The rules are expected to roll out by April 15, after consultation with consumers, influencers, and other stakeholders. Here are all the details.
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NDTV is one of the leaders in the production and broadcasting of un-biased and comprehensive news and entertainment programmes in India and abroad. NDTV delivers reliable information across all platforms: TV, Internet and Mobile.
Subscribe for more videos: https://www.youtube.com/user/ndtv?sub_confirmation=1
Like us on Facebook: https://www.facebook.com/ndtv
Follow us on Twitter: https://twitter.com/ndtv
Download the NDTV Apps: http://www.ndtv.com/page/apps
Watch more videos: http://www.ndtv.com/video?yt
- Category
- Asia
- Tags
- NDTV 24x7, ASCI, Influencers
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