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Americans Cash in on a Pickleball Obsession | Next in Sports

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Bursting from retirement villages into the national zeitgeist, Pickleball is the hottest sport in America. Fueled by celebrity enthusiasm, the paddle sport has gone pro, guided by a former Goldman Sachs partner and an A-list investor roster. In the premiere episode of “Next in Sports,” Jason Kelly and Vanessa Perdomo hit with the world’s top players and get into the business of Pickle to assess whether this craze can survive and thrive.

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